Re-Blogged by Greg Roselli
The Philadelphia 76ers and New Jersey Devils have signed a multi-year marketing contract with a unit of Gibraltar-based partypoker, a unit of Bwin.Party Digital entertainment. The deal makes the teams the first in the U.S. to contract with an online gaming provider following its
Prudential Center
legalization in New Jersey, Delaware and Nevada (poker-only). The deal will make partypoker the official online gaming sponsor of the Devils, Sixers and the Prudential Center in Newark, NJ (home of the Devils); and per the article, the agreement is worth $10 million (sourced to a “person with direct knowledge of the deal). “This is our flag in the ground that we do things differently, ” Sixers, Devils and Prudential Center CEO Scott O’Neil told the media. “We’re looking for groundbreaking opportunities with companies willing to take chances.”
